Why TikTok matters for real estate
TikTok is no longer only entertainment. Buyers use it to inspect neighborhoods, compare lifestyles and discover properties before they open a portal. For agents, that means the first impression is often a short vertical video, not a listing card.
The channel is strongest when the property has a visual story: a view, renovation, lifestyle angle, walkable neighborhood or price advantage. AI Realty turns those angles into campaign hooks and tests them quickly.
Best TikTok ad formats
- Vertical walkthrough tours with price and city in the opening frame.
- Neighborhood micro-guides for relocation buyers.
- Before-and-after renovation clips for investors.
- Retargeting videos for people who watched more than half of the first tour.
Step-by-step TikTok campaign setup with AI Realty
- Upload vertical video, photos or a reel link.
- Add price, city, property type and buyer profile.
- Let AI generate short hooks and captions.
- Pick location, language and budget.
- Launch and watch CPL, leads and creative performance in the dashboard.
TikTok vs Instagram vs Facebook
Budget guidance
Start with enough budget to test at least three creative hooks. For most agents, €100-300 is enough to learn which video style creates clicks and form starts. Premium markets need more budget because the audience is smaller and qualification matters more.
Real campaign examples
AI Realty's Madrid and Azeitão cases show why short video matters: visual proof reduced hesitation and helped campaigns generate 344 leads in Madrid and 152 leads in Azeitão.
FAQ
How much do TikTok real estate ads cost?
Efficient campaigns can generate leads at roughly €4-8 each, depending on market and creative quality.
Does TikTok work for luxury properties?
Yes. Lifestyle-led luxury property performs well when the video shows views, materials, architecture and location clearly.