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About João
Joao Serra is a real estate consultant at CENTURY 21 Best Choice in Portugal, bringing over 30 years of experience to his role. He holds a Degree in Bank Management from ISGB. To further support his professional practice, his completed training includes the CREATE 21 Golden Edition in Lisbon, Ser&Estar, and Prevention of Money Laundering and Combating Terrorism 2023.
Throughout his career, Joao has developed comprehensive skills and received training in persuasion and sales techniques, advanced sales strategies, effective personalized customer service, and quality management systems. He is also trained in key operational and regulatory areas, including compliance, operational risk, FATCA, complaint management, and money laundering prevention.
Recognized for his professional performance, Joao was awarded the 2025 Master Emerald Producer title, reflecting his long-term commitment to providing over 30 years of excellent service to his clients.
Listings
Properties
3 photos€980,000Rua Tenente Valadim
Apartment for sale · 1 rooms · 1 bathrooms · 88 m². Features: disabled accessibility, hot water, water heater, air conditioning, bathtub, equipped kitchen.
3 photos€107,500Quinta dos Vales
Homestead for sale · 4 rooms · 2 bathrooms · 284 m².
3 photos€29,000Coimbra, Tábua
Land for sale · 13200 m². Features: road access, good light exposure, open space.
3 photos€110,000R. Dom Jerónimo Osório 10B, 1400-119 Lisboa, Portugal
Commercial · 691 m². Features: road access, good location, open space, central location, high ceilings, load unload accessibility.
3 photos€1,100Telheiras / Alto da Faia
Apartment for rent · 1 rooms · 1 bathrooms · 71.5 m². Features: mosaic floor, taco floor, good light exposure, good location, quiet place, central location.
Reviews
What clients say
Aproveito o presente e-mail para agradecer todo o acompanhamento por parte da BestCoice assim como em meu nome e em nome do Vando um agradecimento especial ao João Serra que fez um trabalho extraordinário, certamente não será o nosso ultimo negocio. Carlos Silva
Desde o primeiro momento que sentimos estar a tratar com profissionais responsáveis, bem informados e atentos às nossas necessidades. A presença, profissionalismo, empenho, simpatia, atenção e resposta a todas as nossas dúvidas por parte do Joao Serra e de toda a equipa da C21 Best Choice deu-nos a certeza que tudo estava a ser feito no nosso interesse. Por todas estas razões sempre que algum amigo ou conhecido tiver um imóvel para vender ou comprar vou de certeza indicar o João Serra e a agência C21 Best Choice. Muito obrigada a toda a equipa e muito sucesso! Alberto Gomes Madalena Gomes
Dear João, I am writing to express my deepest gratitude for the exceptional service you provided throughout our apartment buying process. Your efforts, dedication, and expertise made a significant difference, and we couldn't be more grateful. Even after the deal was finalized, your support did not end there. Your professionalism and dedication were evident in every interaction we had with you. Your knowledge of the market, attention to detail, and ability to navigate complex situations were invaluable. We are extremely grateful for your efforts. It is rare to come across a real estate agent who exhibits such a high level of expertise and genuine care for their clients. Once again, thank you, João, for your outstanding efforts and dedication. Should anyone I know require the services of a real estate agent, I will not hesitate to recommend you. Wishing you continued success and fulfillment in your career. Warmest regards, Mahmoud Kabeel
Mi valoracion es de 5 estrellas. No solamente en la compra del inmueble, sino también y para mi mas importante, en la atención y dedicación que me has prestado posteriormente a la compra del inmueble, ayudandome en muchos aspectos necesarios para un ciudadano extranjero, como es mi caso. Es muy de agradecer por tu parte que hayas dedicado tu tiempo a ayudarme en unos trámites muy complicados para mi, debido al desconocimiento de esa Administración Pública.
Avalio em 10 o seu trabalho e saliento as suas qualidades, nomeadamente, disponibilidade conhecimento de mercado, parte humana e empática. Sem nada a apontar de errado na abordagem e estratégia utilizada. Decidi procurar os imóveis consigo pelo seu conhecimento de mercado e pela forma clara como expos os pontos fortes dos apartamentos tendo em conta a minha procura. Como comentário final posso adiantar que gostei muito do trabalho do João, do seu lado humano e empático face ao Cliente que tem à sua frente. Recomendo Totalmente! António Afonso
Please accept our appreciations from all of my family, thank you very much for all your kind helps both professionally and personally, hope we can make other deals in te future. Best Regards. Elton & Yolanda
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